「LIONS GOOD NEWS2020」は、PR LIONSの10年を記念して作られたコンテンツです。コロナ禍の中、世界で取り組まれたクリエイティブなグッドニュースをピックアップしています。2020年、世の中はバッドニュースで溢れました。実際、グッドニュースを求める人はコロナ前に比べて約3倍に増えた、というデータもあります。ここではそんな状況の中でも人々の意識や行動を大きく変えることに成功したニュースを取り上げています。そして、そのニュースの中に垣間見られるPRやクリエイティブのエッセンスを過去のカンヌライオンズの受賞作品と比較しながら、今後のコミュニケーション業界における10の潮流としてまとめました。こんな時代に人々を動かし勇気づけたニュースとそれらに通じる過去の素晴らしい作品に触れながら、あなたなりの未来を切り開いてください。
人類が歴史的にも未曾有な事態に見舞われる今、私たちが、日々の明るいニュースを目にする機会はますます少なくなっています。そうした中、カンヌライオンズと日本経済新聞社では、新たに開設されたウェブサイト「LIONS GOOD NEWS 2020」において、PRの力で人々に希望を与える、大胆でインパクトに溢れた作品を集約しました。私たちが未来を切り開く時、このサイトが、世界を変革させるアイデアという、新たな時代に最も必要とされるものを、更に生みだす源泉となることを期待しています。
“A work of art comparing the healthcare professionals determinedly confronting the coronavirus to 'modern heroes' has been donated to a hospital. The creator is an anonymous artist called Banksy.” This good news became a huge story. With many artists, celebrities, entrepreneurs, and others cheering on healthcare professionals in various ways, why has only Banksy received so much attention?
“We are never too far down to come back.” A Nike commercial released during the coronavirus pandemic has moved and encouraged people around the world. Unable to shoot new footage amid lockdowns, how could Nike produce a commercial containing high-quality footage?
“With events of all stripes cancelled on account of the coronavirus pandemic, popular rapper Travis Scott took decisive action to hold a concert in an online game. There were 12.3 million people watching.” This was surprising news. These 10 minutes in a virtual space were celebrated as a historical turning point for live performances. Just what happened here?
“'Animal Crossing: New Horizons,' the popular videogame soothing people around the world under lockdown, has luxury brands and the Metropolitan Museum of Art?!” This news grabbed everybody's attention. So what’s going on now in this game where you can enjoy an idyllic lifestyle?
“In Denmark, where events have been canceled due to extensive social distancing, a drive-in concert was held. Tickets sold out in minutes.” This good news was an attention-getter. But could musical artists connect with audience members sitting in their cars?.
“With stay-at-home orders in place, there is a popular tour where people can freely explore an art museum by controlling a robot remotely.” The spotlight shone on this news. Could this tour that allows people to see paintings in detail through the eyes of a robot change the way we appreciate art?
“City lockdowns are causing increasing cases of domestic violence. The Mask-19 campaign to rescue victims has quickly spread worldwide.” This news elicited a strong reaction. So just how does Mask-19 work? And are victims really free to call for help when they are constantly in the presence of their abusers?
“New Yorkers are coordinating applause from their home balconies and windows to commend the courage of healthcare workers and others.” This news attracted great attention. It was a large group of citizens putting out a direct message, but how did this action start and spread?.
“A Swedish company has released a free blueprint to remote workers for a handmade cardboard desk with a sophisticated design.” This news became a big story. What was the idea behind this company publicly sharing a blueprint for an excellent product?
“A shoe store in China prohibited from doing business due to the coronavirus pandemic has started up live commerce that has attracted many users and driven up sales.” Attention was drawn to this good news. Live commerce is described as a ray of hope for the struggling retail business, what exactly is it?